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Case Study:
HOMER — “Learn with Sesame Street” Landing Page

Overview

HOMER is a digital learning platform under the Begin umbrella, designed to support children ages 2–8 with foundational skills in reading, math, creativity, and critical thinking. In partnership with Sesame Workshop, HOMER launched a new app: Learn with Sesame Street, focused on building children’s social-emotional skills through play-based activities with beloved Sesame characters.

I was tasked with designing a new landing page to showcase and sell a bundle that included both the HOMER Learn & Grow app and the Learn with Sesame Street app. The page needed to clearly communicate the complementary value of both products, establish trust through recognizable characters, and convert visitors into subscribers at a price point of $9.99/month or $59.99/year.

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My Role

  • Product Designer, Growth team

  • Designed the landing page from concept through handoff

  • Collaborated with marketing, product, and engineering

  • Ensured Sesame brand compliance through legal and IP approvals

  • Followed the HOMER design system and UI patterns

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The Challenge

How do we communicate the value of two distinct learning products in one bundled offer—while staying within brand and partnership constraints?

While HOMER Learn & Grow focuses on Core Skills like literacy and numeracy, the new Sesame-powered app emphasized social-emotional learning. We needed to:

  • Clearly differentiate and position both apps

  • Highlight how together they support whole-child development

  • Visually adhere to HOMER’s style guide, while integrating Sesame characters in an approved, non-commercial way

  • Drive subscription sign-ups at a compelling bundled price

Process and Approach

Discovery & Strategy

  • Audited HOMER’s existing marketing pages to understand layout norms and performance

  • Reviewed content from Sesame Workshop and aligned with internal stakeholders on value prop messaging

  • Partnered with marketing and content teams to define a simple, clear story structure

Wireframing & Content Hierarchy

  • Created early wireframes in Figma with a focus on flow:
    Hero → Key Benefits → Product Comparison → Pricing → CTA

  • Ensured the hero immediately communicated that this bundle includes two distinct apps under the HOMER brand

  • Designed a "Whole-Child Learning" section illustrating how the apps complement one another (Core Skills + Social-Emotional Skills)

Design & Compliance

  • Applied HOMER’s design system: consistent button styles, typography, and spacing

  • Integrated Sesame visuals only after approval from Sesame Workshop’s brand team

  • Created mobile and desktop variants for responsive implementation

Collaboration

  • Partnered closely with engineers during implementation

  • Worked with legal and licensing to ensure compliance with Sesame IP guidelines

  • Collaborated with the conversion team to prepare for A/B testing messaging and layouts

Outcome

  • Launched the “Learn with Sesame Street” bundle landing page on schedule

  • Clearly communicated product differentiation and value through a structured narrative and visual hierarchy

  • Built a foundation for future bundling experiments, which later informed larger initiatives across the Begin brand

  • While conversion data was owned by marketing, the project was considered a strategic milestone—one of the first bundled offers to test cross-product subscriptions within HOMER.

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